GALVESTON, Texas (AP) — The owner of a year-old Galveston Seawall beach bar called Hemingway's has to come up with a new name for his place after attorneys for the holders of the Ernest Hemingway trademark demanded a licensing fee if he wanted to continue using the famous author's name.

James Cunningham says he ignored earlier cease-and-desist letters from attorneys for Hemingway, Ltd., owners of the trademark, but took the demand seriously after getting a phone call from New York lawyers representing the name holder.

Cunningham tells The Galveston County Daily News ( ) he didn't mean to infringe on trademarks but thought the name fit on his bar.

He also says he can't afford either the licensing fee to use the name or the cost of a legal fight.

The author died in 1961.