Another Boost for Blue Bell as Company Adds Major Texas Investor
About a week after announcing a trial run in product production, Blue Bell on Tuesday announced the addition of a new investor. Brenham-based Blue Bell Creameries has added Texas businessman Sid Bass as an investor and partner in the company.
"We are pleased Sid Bass has made a significant investment with our company. The additional capital will ensure the successful return of our ice cream to the market and our loyal customers,” said Paul Kruse, Blue Bell CEO and President.
Production remains shut down at Blue Bell's four factories after listeria contamination. A trial run of resuming production may occur soon at Blue Bell's plant in Alabama, but an official date has not been set.